Design Fugitive Member’s Interview



Can you share a bit of your background?

I graduated with a bachelor’s degree in Computer Science last 2004. I have more than 10 years of experience in modern, effective, and creative web/graphic designs. Well-versed on art directing and project managing. I’m a good team player and able to work independently. A versatile, fast learner, and initiative person with high-level of attention to details. A self-taught hobbyist who has passion for landscape and travel photography. A hardcore PC gamer and a tech buff. I am currently working as a Senior Digital Producer at EG+ Worldwide in Singapore.


What is your role in your company and what exactly you do?

My role in EG+ Worldwide is more towards driving the digital production team to move forward and deliver a premium quality of digital solutions and products. I am responsible for organizing the assets, monitoring the progress of each projects, setting the timeline, analyzing the complexity of the specs and do the costing based on the analysis. It also include meetings with account executives and clients. My duty is not just about overseeing the digital designers and developers but also to create a plan and strategy on how I will utilize the resources without exhausting them.


How did you get into design industry?

I used to draw a lot on my primary school days. I have passion for design and anything related to it. My father used to be a Product Designer, and my older brother is currently working as a Senior Graphic Artist/Art Director. So I guess it’s in my blood? Lol 😀


What are your “tools of the trade” and devices/gadgets that you are mostly using?

I am currently using an Asus ROG G750JX laptop as my personal workstation and Samsung Galaxy S5 as my mobile. I use Adobe Photoshop CS5 as my design tool, Sublime Text 2 for coding stuff, and FileZilla as my FTP. I also use Adobe Lightroom to post-process my photos and to do batch file editing.


What is your daily work routine and process?

As I am currently doing project/team management, my daily work routine is to constantly check emails whenever I reach the office and look for some updates from our account servicing team. The next step will depend on the required actions based on the project status. (e.g. assign project to designer/developer, check the specs, send a follow-up, call a meeting, etc.)


What is your design workflow and style?

( These applies to my website design and development projects )

1. Consultation – As the first step of my workflow, it involves consultation with the client. It allows me to know more about their business like products they sell and the services they offer. This includes estimating of timeline and costing for the project. Let them understand the technology I am using and the implications that might happen throughout the design process and development.

2. Brainstorming – Our internal team will conduct a brainstorming session to talk about the client’s requirement according to what have been discussed in the consultation part. This brainstorming includes the creative direction, development procedures, and working out with the quotation.

3. Engaging – After the client approved my proposal and quotation, we will be signing-off a contract containing the scope of the project, terms of services, terms of project development, definitions of completion, professional fees and terms of payment.

4. Resourcing – I will start gathering materials from the client such as text contents, images, references, and other things that the project may require.

5. Design – I will kick-start the design execution for the initial mockup and I will provide a staging link to the client containing the mockup in JPEG format for client’s feedback or approval. Once I finalize the Home page design, I will proceed in designing the rest of the agreed pages and sign the “Approval Document” before jumping to the development stage.

6. Development – After the approval of all the design mockups, we will start converting the PSD to HTML5/CSS3 and integrate it to the platform as agreed such as CMS, E-commerce or Custom Web Application.

7. Testing – We will be performing a cross-browser checking to various web browsers such as Internet Explorer, Chrome, Firefox, Safari, and Opera to ensure the compatibility of the website. It also includes checking on tablets and mobile devices especially if we are doing a responsive website. The testing also involves proofreading, bug checking/fixing, alignment and image quality issues.

8. Deployment – After rounds of checking and testing the website’s functionality and design accuracy, we will upload all the website files to the client’s web hosting server. They should provide us the login access for their FTP and cPanel.

9. Launching – Before we launch the client’s website, we need to finalize everything such as signing off the “Completion Document” and settling the final payment.


Where do you get your design inspiration and resources?

My inspiration is not limited to what Google can offer. It can be from the people around me, my surroundings, my personal stuff, and of course my love ones. I can give you some URLs where you can find a good resources and inspirations as follows:


What is your favorite thing about being an artist/designer?

Being creative.


What are your thoughts about the current trend in our industry?

Nowadays, flat UI/design has become the current trend of web and mobile design. It became too mainstream where it comes to the point that most designer, either professional or amateur seems to go with the flow. While the usability factor is increasing, the creativity point is somehow decreasing. Layout is becoming more simple, less relevant elements as part of the design, and focuses more on the typography and flat color combinations. From the past 2008 to 2011, the existence of the branding is much more powerful than up-to-date’s trend. Being flexible and able to adapt to different platforms and/or devices is the cause of reducing your creative visual just to maintain the fluidity of the design. Although I am not literally saying that there’s no creativity behind the current trend of web design, but designers are becoming less aware of building the identity.


What is your hobby/interest aside from designing?

Photography is one of my other interests aside from designing. For being more than 2 years of a self-taught hobbyist, I focused more on landscape and travel photography. I’m also a self-confessed tech geek. My first personal computer was an Intel 586 last 1995 and I started assembling and customizing my own desktop PC around 2005. I used to build advanced CPU, overclocking, benchmarking and troubleshooting as well.


Any link(s) of your online portfolio?

October 17, 2014 // Blog // no comments

Comments are closed.